Strategor - English version

De João Albino-Pimentel, Rodolphe Durand, Pierre Dussauge, Laurence Lehmann-Ortega

IBSN / réf.

9782100824243

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51,00 €

Expédié sous 7 jours

Part 1 - Business strategy
Chapter 1 - Competitive advantage
Chapter 2 - Industry analysis
Chapter 3 - Strategy analysis
Chapter 4 - Competitive dynamics
Chapter 5 - Business model innovation

Part 2 - Corporate strategy
Chapter 6 - Growth, value creation and governance
Chapter 7 - Diversification, refocusing and business portfolios
Chapter 8 - Vertical integration and outsourcing
Chapter 9 - Globalization and international strategies
Chapter 10 - Mergers and acquisitions
Chapter 11 - Strategic alliances
Chapter 12 - Sustainability, stakeholders and the future of strategy

Part 3 - Manage and transform
Chapter 13 - Embody and unite
Chapter 14 - Organize
Chapter 15 - Decide and act
Chapter 16 - Transform

Catégorie: Stratégie

Détails

A comprehensive source on firm strategy, including business strategy, corporate strategy, and strategic management

Building on 35 years of experience and nine French editions, STRATEGOR is more than a toolbox. It systematically links theory, research, and strategy practice, providing a comprehensive view of all aspects of firm strategy.

STRATEGOR describes and analyzes the theories underpinning strategic thinking. Understanding these theories is essential for effectively and creatively formulating and implementing successful strategies.

To better connect theory and practice, the book includes real-life examples and cases from various industries worldwide. STRATEGOR also addresses current changes in the business landscape, such as digital transformation, AI, globalization and deglobalization, sustainability and CSR.

STRATEGOR'S +:

CURRENT CONTENT: it incorporates major technological and societal changes that impact companies and their strategies.
PRACTICAL ILLUSTRATIONS: it includes 50 real-life case studies and hundreds of examples that illustrate the concepts discussed.
SUPPLEMENTARY MATERIAL: it provides detailed analyses of the case studies, available on dunod.com.

STRATEGOR is the perfect strategy textbook for undergraduate, master and MBA students, participants.

Plus d’information

Auteur	João Albino-Pimentel, Rodolphe Durand, Pierre Dussauge, Laurence Lehmann-Ortega
Disponible immédiatement	Non
IBSN / réf.	9782100824243
Éditeur	DUNOD
À paraître - livres en précommande	Non
Date de publication	18 sept. 2024

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